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Introduction

Drik Picture Library, Bangladesh is a distinctive multimedia organisation that was established in 1989. Its major areas of expertise are advocacy and awareness campaigns, production of communication material and training. Drik is able to provide a one-stop cost effective multimedia services through its six departments – the Picture Agency, Photography, Publications, Audiovisual, DrikNEWS and Gallery & Event Management.

 

Background to Drik

 

On 4th September 1989, a small group of people set up a picture agency in Dhaka, the capital of Bangladesh. Named ‘Drik’, the Sanskrit word for ‘vision’, it was registered in 1994 in its current Head Office at House Number 58, Road 15A (New), Dhanmondi, Dhaka 1209, Bangladesh. Its major areas of expertise are advocacy and awareness campaigns, production of communication material and training.

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Drik, Bangladesh is today an award winning multimedia organisation that has made excellence in customer service along with challenging social inequality, its twin objectives. As an independent media organisation it has balanced its social goals with a high level of professionalism, ensuring high quality of services at competitive terms, a balance it has maintained over its near 25 year history.

 

It derives its strength from synergy between its various departments and its unique range of initiatives, i.e., ChobiMela – International Festival of Photography, RVJN (Rural Visual Journalism Network) and the complementary organisations, i.e. Majority World Photo Agency (registered in UK),  Pathshala South Asian Media Academy (Dhaka & Chittagong).

Initiatives