To bring positive change through the professional and effective use of multimedia communication in all areas.
To operate a world class multi media company which delivers products and services globally, that fully meet our customer needs and drives our ethical agenda..
Drik believes in the power of culture and promotes cultural diversity with an emphasis on visual medium. Its emphasis on photography relies on the power of the medium to validate history and its ability to create a powerful emotional response, thereby influencing public opinion. Drik’s broader practice, utilizing the entire gamut of visual culture, is inclusive, but positively promotes majority world practitioners. There is a commitment to participatory production and the involvement of women, youth and marginalized communities.