Vision for Drik

To bring positive change through the professional and effective use of multimedia communication in all areas.

Mission statement

To operate a world class multi media company which delivers products and services globally, that fully meet our customer needs and drives our ethical agenda..

Guiding Principles

• We strive for self sufficiency and sustainability in all areas.
• We operate with pride and passion, striving to deliver perfection in our product and service.
• We spread our ideas through images and words, seeking every opportunity to reduce social inequality.
• We create a respectful environment where we support every colleague in his or her personal development.
• We overcome resource challenges through our creativity, innovation and teamwork.

Artistic Policy of Drik

Drik believes in the power of culture and promotes cultural diversity with an emphasis on visual medium. Its emphasis on photography relies on the power of the medium to validate history and its ability to create a powerful emotional response, thereby influencing public opinion. Drik’s broader practice, utilizing the entire gamut of visual culture, is inclusive, but positively promotes majority world practitioners. There is a commitment to participatory production and the involvement of women, youth and marginalized communities.