With the potential as one of world’s next eleven largest economies, along with the BRIC nations, Bangladesh is a land of promise. The country promises openness of trade and stable economic growth. It is also one of the few countries in the world with growing newspaper business. WAN-IFRA takes pride in organizing its first ever event in this promising land, Bangladesh and looks forward to help the news publishing industry to face the future business challenge.
Amidst the changing business scenario across the world, the newspaper market in Bangladesh is very attractive. The rise of online and mobile media, though could pose a challenge to traditional media houses, offers exciting business opportunities to grow.
The conference, “Maximising Revenue and Reach”, will specially address the opportunities that the current business scenario offers for news publishers.
The conference will feature interesting case studies from newspapers, advertisers and presentation of trends worldwide from WAN-IFRA experts.
The one-day workshop that follows the conference will focus on improving the print quality of newspapers and thereby making the newspaper more attractive for advertisers. Implementing ISO quality standards for efficient and high quality production will be discussed.
Day One: 30 May 2012
Time: 10.00 hr to 17.00 hr
Inauguration and Welcome address
Keynote address – Future of newspaper publishing
Innovative Advertising – Trends from around the world
Cross promotion of print and online advertising
Extra ordinary advertising possibilities and the future – what are the possibilities and the perspectives from an advertising agency professional.
Social campaigns – ‘Maitree Bandan’ from The Times of India is one of their initiatives for forging stronger relationship between nations and a case of how newspapers can play a vital role in the development of society – A case study.
Writing better stories. Understanding what our readers need and want
Reaching out to new audience and markets – A case study
Standards for newspaper print production – how to cope with the print quality demands of the advertisers and readers
Social networking as the way to connect with the reader and maximising reach
Conference summary and closing
Day Two: 31 May 2012
Workshop: Implementing ISO quality Standards
Time: 09.30 hr to 17.00 hr
In this workshop, participants will learn about various ISO standards for newspaper production and how to implement them in their workplace for efficient and high quality production.
Workshop topics include
Standardisation – Why it is needed and what are the
Implementing ISO 12647-3, ISO standard for cold-set web-offset production
Benefits of standardisation
Note: Participants are requested to bring their printed copies of the daily newspaper for discussion and print quality analysis
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
WAN-IFRA South Asia office based in Chennai, India helps to bring to bring WAN-IFRA services closer to members in the region.
Venue and Schedule
The Westin Dhaka
Main Gulshan Avenue, Plot-01, Road 45, Gulshan 2
Dhaka 1212, Bangladesh
Tel: +880.2.9891988 . Fax: +880.2.9896661
30 May 2012: Conference 10.00 hr – 17.30 hr.
31 May 2012: Workshop 09.30 hr – 17.00 hr
Conference or Workshop: BDT 12,000
Both Conference and Workshop: BDT 22,000
WAN-IFRA Members get 15% discount
Early bird offer: 10% discount on the fee for registrations received before 10 May 2012
Note: Included in the price are the course fees, documentation, luncheon and beverages during breaks.
WAN-IFRA Representative in Bangladesh
Drik Picture Library Ltd.
58, Road 15A (New), Dhanmondi Residential Area,
Dhaka 1209, Bangladesh
Contact person: Md. Mostafa Sorower
WAN-IFRA South Asia Pvt. Ltd.
54 K B Dasan Road, III Floor, SIET Admin. Building
Chennai 600 018. India
Phone +91.44.4211 0640 . Fax +91.44.2435 9744
Contact person: V. Antony, Senior Manager
Drik Picture Library Ltd., 58, Road 15A (New), Dhanmondi Residential Area, Dhaka 1209, Bangladesh, Fax +91.44.2435 9744, firstname.lastname@example.org
Full name _________________________________________________________________
City/postal code ___________________________________________________________
Please register me for
c Conference – Maximising Revenue and Reach
c Workshop – Implementing ISO Quality Standards
Cheque / demand draft favouring Drik Picture Library Ltd for
BDT __________________________________________ enclosed.
Name in block capitals ______________________________________________________
Address the invoice to ______________________________________________________
2.1 Registration can be submitted in writing to WAN-IFRA by mail, fax or e-mail. For the participant, the registration constitutes a binding offer for the conclusion of a contract for participation in the event described in the registration. This offer is subject to acceptance participant that he has been accepted for participation in the event concerned.
2.3 In order to ensure optimum training conditions, the number of participants is limited. Registrations will be processed in the sequence of reception.
3. Performance and Change of Performance
3.4 WAN-IFRA can cancel or postpone events in case of too few partici pants (at latest two weeks before the start of the event) or cancellation of a speaker or other circumstances for which it is not responsible. In such cases, WAN-IFRA is relieved of the obligation to hold the event and shall reimburse participants any fees already paid.
4. Conditions of Payment
4.2 The participation fee becomes due upon receipt of the invoice.
5. Cancellation and No Show
5.3 The participant can cancel free of charge up to 14 calendar days before the event begins.
5.4 If the participant cancels between the 14th and seventh calendar day before the event begins, WAN-IFRA will charge 50% of the participation fee as a cancellation fee. If the participant cancels later than seven days before the event begins, or fails to attend or does attend only a part of the training event, then the regular participation fee will be charged.
5.5 If a participant cannot personally attend an event for which he WANddress
of the substituting person.
6.5 In case of withdrawal from the contract or cancellation of the
event by WAN-IFRA, no reimbursement of costs